Apalya Technologies has been appointed as the exclusive, mobile, live video streaming provider for all Indian Premier League (IPL) matches for the next three years, including the 2010 IPL season. The rights, granted by Global Cricket Ventures (GCV)–the mobile and internet partner of the IPL, enables Apalaya to cover live video streaming for all mobile platforms worldwide for the IPL on an exclusive basis.

Commenting on this partnership, IPL Commissioner, Lalit Modi, said, “The IPL is committed to the development of such exciting initiatives, which make the tournament available to fans globally, at all times of the day, and irrespective of their location. In India, where nearly half of the population has access to a mobile phone, but far fewer to televisions, the potential to reach out to a wider audience is huge. We are pleased to be partnering with Apalya, and look forward to delivering this service to the global mobile audience.”

Due to this partnership, sports fans across the world can catch all the IPL action real-time on their mobiles and on their laptops, through mobile data cards.  In the Indian market, Apalya already has arrangements in place with several mobile operators, and for laptop users live video streaming can be accessed through Tata Photon mobile data cards.